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Believe it or not, many people make a full-time living out of selling stickers. Other people make stickers to sell as a side hustle, earning a pretty sizable amount of pocket money.

Stickers, which can range from digital stickers to custom stickers to label stickers, have been all the rage these days, and the popularity growth shows no signs of slowing down – offering a great side hustle that you may not have considered before.

And contrary to popular belief, stickers aren’t just meant to decorate your laptop or phone case. Many stickers are outsourced for small and large businesses in a wide range of industries.

The sky’s the limit when it comes to what stickers are used for. And as more and more people discover the joy and convenience of stickers, the sticker industry will only continue to grow, presenting a great opportunity for you to earn some great cash, especially if you’re able to make professional stickers for one of the major target markets out there.

Can I sell stickers?

You can definitely sell stickers, with plenty of people learning how to make stickers to sell as a very lucrative side hustle in recent years. This can include selling digital stickers, selling sticker designs for customers to print themselves on special paper or selling physical stickers.

And you can actually make a living from selling stickers. Of course, like any money-making opportunity, there are things you need to consider, such as:

  • How much time you’re willing to spend
  • Where you sell your stickers
  • Your marketing strategy

Sticker selling can potentially be a high-earning business. If this is something you want to try, we have some useful information for you to consider.

In particular, keep reading to see the best way to make stickers to sell, what equipment you’ll need, the packaging process, different sticker niches that actually make great money and more.

Want to really hit the ground running with your new sticker selling side hustle? Then you should really take a look at Mim Jenkinson’s course on Making Perfect Planner Stickers from Scratch

Mim’s been selling stickers for five years and has taught over 2,500 students how to make and sell their stickers. Her main goal here is to help you avoid wasting time trying to figure out what technology you need or producing subpar stickers – not to mention wasting money from listing stickers on Etsy that just don’t sell!

And if you’re not yet sure if making and selling stickers is for you, then why not join Mim’s FREE masterclass on Creating Stickers That Sell.

She’ll show you:

  • The three major mistakes new sticker makers and shop owners make
  • The tools and equipment you need to get started
  • How to use your creativity to start a side hustle
  • How to stand out from the crowd and be successful
  • The quickest way to get started with selling stickers

Sign up for her free masterclass here.

How to make stickers to sell

You’ll need to know how to make stickers in order to sell them. Your level of involvement in the sticker-making process will be up to you, but you’ll need to have at least some degree of understanding..

1. Determine the format of stickers you’ll be selling

There are various ways to make stickers, including designing them in digital format for people to use on their tablets, phones and laptops, selling designs for people to then print on sticker paper to print at home (like using this sticker paper), and making physical printed stickers to sell and mail to people (or offer it in-person, like at markets).

Each has its pros and cons so it’s important to do your research to see what will work best for you. For example, digital and printable stickers are a lot less hands off, as once you create the designs, you’re basically done. They’re also great for anyone looking to make stickers to sell without a Cricut or a similar machine, as the only machine you need is a computer.

On the other hand, you may be looking to go more old school and are looking for how to make vinyl stickers to sell or want to market to a specific audience that you know you can tap into offline. If so, physical stickers could be a better option for you.

Interested in selling digital stickers but aren’t sure how to get started…or worried you have zero design skills?

Michelle from Wild and Solo made over $7,000 in six months from selling digital stickers. She’s now created a course to help you do the same! It includes:

  • Step-by-step guide on how to easily use different applications to make professional stickers (even if you consider yourself the worst designer in the world)
  • Strategies on which stickers to make that actually sell, how to price your stickers, the best keywords to use in your Etsy listings and her top Pinterest tips to turbocharge your sales
  • 10 digital sticker templates for you to make over 400 stickers in just one hour – that you can then sell!
  • Free Etsy templates to ensure your Etsy store actually attracts buying customers from day one

…and more. Find out more about the Creating Digital Stickers Course here!

2. Figure out where you’ll sell your stickers

The place you sell your stickers is clearly going to depend largely on the format of the stickers you choose to make and sell.

However, whether you’re selling digital, printable or physical stickers, Etsy is definitely one of the most popular sites to use for this. However, a lot of people combine this with selling their stickers on their own site as well, which can be a really effective way to add another stream of income in addition to your blog. It also lets you harness the audience you may be building up from other sources too.

For selling stickers you print for your customers, you may also want to look into any local markets that you can target, so you can directly sell pre-printed stickers to customers there.

Related: 35 Most Profitable Cricut Business Ideas to Make Money

3. Research potential designs

The kinds of designs you create are going to vary depending on your target audience. For example, this website is about personal finance, and other people who run sites on this topic sell stickers that help people get their finances in order. This includes things like stickers reminding people to pay bills on a certain day in their calendar or for tracking savings and spending each month.

Research can also help you see what other people are doing successfully so you can perhaps do something along the same lines – although, of course, not by copying them directly.

4. Create (or buy) your designs

It’s time to start designing your stickers! There are plenty of apps you can use, with Photoshop always being a popular one – although a bit expensive, which may be prohibitive when just starting out.

You should also look into the sticker templates you can create for free in Canva. Canva is an incredible online design site that lets you do so much with their free version that it could be just what you need to launch your new sticker side hustle.

FYI: While Canva’s free version is great, you’ll need Canva Pro to create stickers with a transparent background – which you’ll need to do if your stickers aren’t all square-shaped.

You can get a free 30-day trial of Canva Pro here to see if it’s right for you.

And one option which many people don’t consider is actually buying pre-made designs. Sites like Creative Market sell literally thousands of sticker designs with a commercial license, meaning that you can then resell these stickers as your own or even update them slightly to add your own spin. While it may cost slightly more than when you make stickers to sell from scratch, it can be a great way to save money and take advantage of someone else’s talent!

5. Make your stickers

If you plan to sell physical stickers, you’ll need to learn how to make stickers to sell. This will involve purchasing some equipment that allows you to make professional stickers that don’t look entirely homemade, as well as working out the safest, most cost effective way to mail these to your customers.

What equipment do you need to make stickers to sell?

If you’d like to take the easiest route, i.e., making stickers online for your customers to print out themselves, all you’ll need is access to a website that will permit you to upload your designs.

If you’d like a more hands-on approach, which would involve printing out the stickers yourself, you’ll need certain equipment and materials. These include:

  • Cutting plotter, like a Cricut
  • Printer
  • Printable vinyl or sticker paper
  • Paper trimmer or scissors

How much do you make selling stickers?

Due to the fast growth in popularity of sticker selling, it’s quickly becoming a lucrative industry. The sticker industry is projected to grow to $59.2 billion by 2025. Depending on how much time you’re investing, you could make between $200 and $800 per month, and full-timers can make up to $10,000 per month.

The figures on the sticker industry come from Markets and Markets and while these sound impressive, there’s a number of things your profit will depend on, including:

  • Order volume
  • Costs
  • Profit margin
  • Sticker market

Most stickers sell for $3 to $5. If it costs you $0.50 to make a sticker (taking into account shipping fees, stationery costs, etc.), you’re potentially going to earn $2.50 to $4.50 in profit for that sticker.

You also need to consider the kind of stickers you’re selling. For example, most small aesthetic stickers sell for $2.50 or more, while larger stickers, such as car stickers, sell for at least $15.

How can I promote my sticker business?

Thankfully, there’s a plethora of tried-and-tested ways to successfully promote your sticker business. From sprucing up your website with photos to using social media and asking influencers to advertise your business, you have many options to choose from. To maximize your chances of success, try having a mix of these strategies.

Here are some proven ways to get the word out about your sticker business.

1. Build a website with images

Starting your own site really isn’t hard to do, including if you don’t have a tech background. It’s also the best way to ensure you fully own and have control of the image of your new sticker business that you’re putting online.

Once it’s up and running, there are a variety of ways to boost your website’s rankings, including posting high-quality images of your stickers, writing detailed descriptions of your stickers, using alt tags, writing a blog, and optimizing your website for SEO.

Thinking about starting a blog to make extra money?

Great choice! After all, it’s one of the cheapest online businesses to start at under $3 per month – less than a cup of coffee! In fact, that’s the price you’ll get if you launch your site with Bluehost, which is easily my top pick for the best website host for beginners to use.

Not only will you get a free domain name, but you definitely don’t need any tech experience to get started.

To find out more, check out my simple step-by-step guide on how to start a blog as I show you the exact steps I took to start on the path to earning thousands of dollars every month – on the side of my full-time job!

2. Use social media

The first step is to find out which social media platforms your target audience uses. If your target audience is younger, for example, you might want to focus on Instagram, TikTok, or Snapchat.

When you’ve decided on a platform or two, post photos of your sticker designs. If you make your own stickers, you can go the extra mile with social media marketing by recording and publishing YouTube videos of your sticker-production process.

Another method is to send free stickers to influencers and ask them to promote your stickers. They don’t need to be celebrities; they just need to be people that your target audience is very likely following.

3. Write a blog

As we said earlier, creating a quality blog is one of the ways you can drive traffic to your website.

Whatever you’re writing about, one of the must-dos for any amateur blogger is to make sure you’re showing your followers the human side of your sticker business. You could, for example, share your experiences as a business owner, talk about your future plans for your business, or provide some business advice.

Just make sure that whatever you’re writing about brings attention to your sticker business and attracts potential customers.

woman working on her laptop learning how to make stickers to sell

4. Give stickers away for free

Make nice stickers with your business logo and use every chance you have to give them away for free. Include them with every purchase if you already sell other products, for example. People like freebies, and most people like getting stickers.

If you give stickers away, chances are your customers will be sticking them somewhere and you’ll be getting free advertising.

5. Learn and implement keyword research

Whether you choose to make stickers to sell on your own site or on another platform like Etsy, keyword research is going to be key (pun intended!) for helping potential customers find your products. 

This simply refers to knowing which terms to put in your listings so that people searching for certain types of stickers land on your website or sellers page. While you may have to spend some money on a course to learn how to do this properly, the amount of money you’ll get back from knowing how to implement keyword research will usually be more than worth it.

6. Partner with other people in your niche

You can work with other people operating in the same field as the stickers you’re selling to help promote your sticker business. This could be buy paying them directly to promote your store or by giving them a cut of any stickers that are sold by people who click on links to your store on their site, which is known as affiliate marketing.

For example, if you’re selling stickers to help people get organized, there are literally thousands of bloggers writing about organization tips. And plenty of them would be more than willing to work with you if the terms are favorable enough.

7. Pin on Pinterest

Many people think Pinterest is a social media platform, but it’s actually a visual search engine. This means knowing how to get your stickers in front of Pinterest users who are searching for terms in your niche can open up a goldmine – especially given that this can be one of the best ways to make money on Pinterest.

And making pins doesn’t have to be a lengthy or difficult process. Remember how I mentioned Canva earlier as being a great app for making stickers? It’s also excellent for making pins, so I’d really recommend you check it out.

woman on her laptop outside working at selling stickers online

8. Decorate your car with stickers

Turn your car into a moving billboard by slapping some funny bumper stickers. And if you include some details about your business, you’ll be sure to attract customers.

What’s great about car stickers is that you can entertain drivers on the road, especially when they’re stuck in traffic, while also bringing attention to your sticker business.

Where can I sell stickers?

Popular sites for selling stickers include Etsy, Amazon, Storenvy, Society6, and eBay. You can also do it entirely on your own and launch your own website. You can choose just one site where you can concentrate all your sales, or you can sell your stickers across many different platforms at the same time. It’s all up to you.

Whatever you decide to do, make sure you do your due diligence first, researching each site in depth and knowing the pros and cons of each one.

We’ve made the research process simpler for you by giving you an overview of each site and how each one can potentially benefit your sticker business.

1. Etsy

We have a whole section about Etsy down below, but, in a nutshell, selling stickers on Etsy is a great idea because that’s exactly where your target audience is. It’s no coincidence that stickers are one of the best things to sell on Etsy.

After all, Etsy specializes in selling craft supplies. In fact, according to Within the Flow, its bestselling items in 2021 were—you guessed it—stickers.

Another advantage of using Etsy is its unbeatable reputation. Simply put, it’s the best-known eCommerce platform in the arts and crafts space and probably will be for many more years to come.

And if you have no idea how to get started on Etsy… Michelle’s digital sticker side hustle course includes 21 Etsy listing templates that are specifically targeted at attracting new customers.

All you have to do is add your own product information and you’re ready to sell!

2. Amazon

As the world’s biggest eCommerce company, Amazon, which earned $31.2 billion in revenue in 2021, is a platform for anything and everything, from beauty products to cooking ware to clothes to arts and crafts supplies.

Thanks to Amazon FBA, you can run your sticker business with little to no hassle. Benefits of Amazon FBA include:

  • Automated fulfillment and customer service
  • Access to a gigantic market (including 150 million Amazon Prime subscribers)
  • No need for high upfront capital

Despite Amazon’s automated services, you’ll still, of course, need to work very hard and be really patient in order for your sticker business to succeed.

woman working on laptop finding the best way to make stickers to sell

3. Storenvy

If you want to exercise a little more control over your business, Storenvy might be a better option than Amazon.

Storenvy, whose goal is to become the “Amazon for independent store owners,” allows you to fully customize your “store,” giving you a wide array of features to pick from.

Although its marketplace isn’t quite as large as competitors like Amazon or eBay, the freedom you get as a seller on Storenvy might make everything well worth it.

4. Society6

Primarily designed for artists and designers to sell their products, Society6 might be the perfect place for you to sell your stickers.

Like Storenvy, Society6 gives you the opportunity to run your own “shop” or “store” like an independent owner.

Another similarity is Society6’s smaller market size, but it’s quickly becoming one of the most popular eCommerce sites, and you might want to join the bandwagon.

5. eBay

eBay, like Amazon, is one of the biggest eCommerce platforms out there.

However, unlike its Seattle-based competitor, eBay doesn’t come with automated fulfillment. This means you have to take care of storage and shipping yourself.

That said, eBay’s rules and requirements for getting started are generally a lot simpler than Amazon’s, so you can hit the ground running with your eBay sticker business.

woman working on laptop make professional stickers to sell

6. Your own website 

We talked about ways to promote your business using your own website.

One major advantage of having your own website is that you have complete control over your business. Because you’re totally in charge of your website’s design and organization, the success of your business lies completely in your hands.

With some high-quality images of your stickers, detailed sticker descriptions, an engaging blog, and some SEO marketing strategies, you’ll definitely help maximize your website traffic and, ultimately, the earning potential of your sticker business.

See how to launch your own site here.

Is selling stickers a good business?

Yes, selling stickers can be a great business if you work hard, plan strategically, and practice patience. But making and selling stickers isn’t quite as easy as it may seem. In many ways, running a sticker business is a lot like operating any other kind of business, especially as a side hustle when using time effectively is key. 

That is, if you’re looking to “get rich quick”, selling stickers won’t be the answer. In fact, pretty much no type of business will make you wealthy in just a short period of time. 

When selling stickers, there are many things you need to consider such as:

  • Costs
  • Sticker market
  • Profit margin

Your profit margin basically is the percentage of revenue your sticker business earns after spending for the production and sale of the stickers.

What is a good profit margin for stickers?

Today, the average profit margin for stickers is around $2 to $6. Of course, your desired profit margin will depend on factors such as the format of your stickers and how you choose to make them, which will influence material costs, but the average profit margin can be a pretty good benchmark.

You calculate your profit margin by subtracting your total expenses from your total revenue. Then you divide that number by your total expenses.

Let’s say you’re selling a sticker for $5. Imagine it costs you $0.50 to make the sticker (with stationary costs, shipping fees, etc.). You subtract $0.50 from $5, and you end up with $4.50. Then you divide $4.50 by $5, which is .90 (or 90%).

Your profit is $4.50 while your profit margin is 90%, which, in fact, is excellent—generally, you want a profit margin of 50% or more.

How much money can you make selling stickers?

Part-time sellers can make between $200 and $800 per month, while full-timers can earn as much as $10,000 or more per month. That’s $120,000 per year! While you shouldn’t expect to make this as soon as you start, this shows that this can certainly be a profitable business.

That said, take a look below at some tips you may wish to follow to put you on the path to making serious money from selling stickers.

Consider what’s needed to go from part time to full time

Most people who make stickers to sell full time start off by running their business as a side hustle. If this is something you want to do, you need to make sure your side hustle earnings equal your current full-time income or are enough to cover your living expenses. 

You also need a sufficient amount of money to cover benefits like health insurance, a retirement account (e.g., an IRA), and the like. 

Don’t put all your eggs in one basket and hope your sticker business will be enough to financially support you. The wisest thing to do is wait for at least a few months to determine whether your business will produce ample earnings.

woman writing as she calculates how much you make selling stickers

Formalize your business

If you really want your business to take off, you’ll need to stop treating your sticker business like a hobby. Instead, treat it like it’s your job—because that’s exactly what it is.

What does this mean for you? First, you need to schedule out time to work on your business and stick with it. The more involved you are in your business, the quicker you’ll be able to turn your side hustle into a full-time endeavor.

You might also want to legally formalize your business. While it’s best to talk to a professional about this, some sticker sellers have gone the extra mile by turning their business into an LLC. Doing so can provide the business owner with limited liability, protecting the business from lawsuits and other potential issues.

Have an emergency fund

You’ll also need to have an emergency fund in case anything bad happens. Of course, anybody, whether they’re working for an employer or running their own business, should have this, but it’s especially important for independent business owners.

Unlike many employed individuals, business owners don’t have the income stability that comes with working for an established company.

One of the biggest risks that owners face is losing money. Luckily, there are many ways to reduce this risk, such as developing a solid business plan and turning their business into an LLC. And emergency funds are equally, if not more important.

Simply speaking, having an emergency fund will very likely save the day if and when things don’t quite go as planned. 

Is selling stickers on Etsy worth it?

Selling on Etsy can be great for your business because it’s a quick, easy, and hassle-free way to get your stickers online and begin selling. Financially speaking, it’s also low risk, especially compared to building your own website. In just a matter of hours, you can have a fully functioning “shop” with several stickers on display.

And you can do all that to make money on Etsy without having to worry about a domain and hosting fees.

Does Etsy make stickers for you?

Etsy does not make stickers for you, but there are other companies that do. What many people do is sell stickers through Etsy and then, when they sell a product, engage a print company to create and ship the products to the customer.

That is, while many people choose to sell digital or printable stickers on Etsy, others choose to instead sell physical stickers on this platform. There are three different ways you can make stickers to sell in this format:

  1. Creating and shipping the stickers yourself
  2. Having someone create the stickers for you while you handle shipping
  3. Using a print company to create and ship your stickers whenever you sell

Although Etsy doesn’t make the stickers for you, there are many ways you can make professional stickers. It’s just a matter of which method works best for you.

woman typing

How can you stand out on Etsy?

The first step to stand out on Etsy is to create unique designs. Because Etsy has thousands of sellers, there’s a lot of competition, which means you really need to stand out. Uniquely positioning yourself on the site means creating designs that cater to a specific niche market. 

Pick a niche for your designs and conduct some research about it.Some interesting niche ideas include:

  • Pets – Many pet owners like having custom stickers of their pets, especially dogs and cats. For them, having these stickers allows them to share memories of their favorite canine and feline companions in a fun and unique way. You can also offer animal sticker selections for your customers to choose from. Both are great options, but it might be best for you to choose one or the other.
  • Anime – Anime fans abound, especially among younger generations, and many of them like to decorate their laptops, mobile phone cases, water bottles, and notebooks with their favorite anime characters. If you choose this niche, get ready to make lots of stickers featuring the likes of Levi Ackerman, L Lawliet, and Killua Zoldyck.
  • Inspirational quotes – As you’ll see below, when incorporating text, make sure your text is large and preferably in all caps. Text can easily look really messy and cluttered when there’s a small amount of space, so don’t be afraid to experiment and see how you can incorporate text in an aesthetically pleasing way.
  • Memes – If you get joy from making people laugh, why not make meme stickers? You can make all kinds of meme stickers, from cartoon characters to political figures to Hollywood celebrities. Try to be as specific as possible with your niche and stick with it. For example, you could specialize in anime meme stickers.
  • Seasonal or holiday – Whether it’s New Year’s Day, Valentine’s Day, Independence Day, Easter, Thanksgiving, or Christmas, there’s always a holiday right around the corner. And to make the holidays more festive and exciting, many people like to decorate their belongings and homes with holiday-themed stickers. You could also specialize in seasonal stickers (for example, pumpkin stickers for the fall season and beach stickers for the summer).
  • Kawaii/cute stickers – Yes, such a niche exists, and it’s extraordinarily popular. Cute stickers usually feature “cute-looking” cartoons, like animals, food, or objects with smiling faces. This niche is pretty well known, which means you’ll have to really stand out from your competition, especially on sites like Etsy.
  • Glow-in-the-dark stickers – People of all ages love stickers that glow in the dark. Whether they’re for phone cases, water bottles, cars, or business promotional materials, glow-in-the-dark stickers are a surefire way to leave a positive lasting impression. These stickers are easy to make. You just need glow vinyl, polymer clay, or glow-in-the-dark paint to make your stickers glow.
  • Custom photo stickers – This is similar to custom pet stickers. Custom photos are a lot like individual or family portraits, but they’re stickers. This type of sticker is ideal for birthday parties, weddings, and graduation parties, to name a few. Other people might just order custom photo stickers for the memories and nothing else.
  • Name decals – Name decals are a great way for people to establish ownership over something, e.g., a laptop or phone case, while also keeping it fun and light. They can also wear name decals on their clothes in, for example, networking events or parties. Although name decals are usually quite playful looking, people can use these stickers in a wide variety of events, including formal ones.

Once you’ve selected your niche, find out what the most successful sellers in your niche are doing and how much they’re selling their stickers for.

How much should I sell stickers for on Etsy?

Although you’ll see many sellers on Etsy selling stickers for $2 or less, that doesn’t mean you should do the same. Instead, you need to find a price that provides you with the profit margin you’re looking for without over-pricing your product and turning customers away.

Some ways to price your tickets higher include the following.

Making high-quality stickers

One of the most important things to do is make high-quality stickers. Pricing your stickers at $4 will make your customer expect thick, weatherproof, durable stickers.

And quality stickers are exactly what you should deliver.

Focusing on a specific niche

Again, you should also focus on a specific niche. As a matter of fact, the more specific you are, the better for your business.

Think about anime sticker packs, for example. Anime has been all the rage for a while, especially among younger generations. Sure, there may be a pretty high demand for Demon Slayer sticker packs, but if your stickers are priced at $4, you probably won’t be at the top of customers’ lists.

But what would happen if you made your stickers even more specific? Instead of just selling Demon Slayer stickers, what if you featured Demon Slayer memes?

This is just an example. You might have to explore, experiment, and figure out what niche or crossover niche is best for you.

How do I start designing stickers?

If you’re new to the sticker business, it can seem very daunting at first. Fortunately, you really don’t have anything to worry about. It’s just a matter of trial and error. Some basics include using design software, keeping your designs simple, ensuring text readability, designing your stickers in high resolution, and focusing on sticker quality.

We’ve highlighted some ways you can start designing stickers to make the process a little more seamless.

  1. Use design software. Adobe Illustrator and Photoshop are some of the best programs you can use to design your stickers. You can completely customize your designs and control every single detail. However, these programs aren’t particularly easy to use for beginners. If you want something more beginner friendly, you might want to opt for something like Canva.
  2. Keep it simple. When it comes to design, less is more. If you’re designing the stickers yourself or hiring a professional to do it, you’ll need to keep the ideas as simple as possible. After all, people only have a couple of seconds to read a bumper sticker. The simpler and more straightforward the sticker, the better.
  3. Experiment. Square, circle, or unorthodox looking—it’s all up to you. Play around with different shapes and see which ones attract the most attention. Cost differences are subtle or nonexistent, so go for it. Funky shapes might actually be better if your colors aren’t particularly bright or attention grabbing.
  4. Make sure the text is readable. There are two good rules to follow when it comes to sticker text: either avoid text altogether or make your text really big. Making all your text capitalized might be a good idea. That way, your sticker will be more eye catching and aesthetically pleasing and less busy looking.
  5. Design your stickers in high resolution. Let’s say you design your sticker for a 2” x 2” print but later put it on a 3” x 3” print. The result will not be very attractive, and that’s why it’s important to design your stickers in big resolution beforehand or use vector images. By doing this, you can ensure all your prints will look nice. Another benefit of high-resolution images is that the design doesn’t have to be limited to stickers. They can also be applied to T-shirts, mugs, van wraps, etc.
  6. Make sure your standards are clear to your manufacturer. If you’re hiring a manufacturer to print your stickers, you’ll have to be on the same page about quality. Since your image quality may depend on your manufacturer, you might want to go through a vetting process. Once you’ve honed in on a manufacturer, you’ll need to talk to them early on about your sticker cost and quality.
  7. Focus on quality materials. Besides designing your stickers in high resolution and hiring a suitable manufacturer, you’ll also need to pay attention to your sticker’s bleed and stickiness. The bleed is the area around the sticker that extends beyond the edge of the finished sticker. Why is bleed important? Without it, you could end up with a white line on one side (or multiple sides) of the sticker. 
  8. Check the stickiness. Remember this: stickier isn’t necessarily better. In fact, if it’s too sticky and won’t come off, you won’t have very happy customers. At the same time, if they’re not sticky enough, what’s the point? Use adhesives that are medium in power, and you’ll have eternally grateful customers that will be coming back for more.

How to design stickers to sell

The best way to design stickers to sell is to focus on what your target market really needs. By planning the goal of your stickers before you start designing, you’ll ensure that your time is well spent on designing stickers that have the best chance possible of making money for you.

For example, if you want to make stickers to sell that help people get organized, you’ll want to really think about what people need from their stickers in that field – and then start designing accordingly.

Thankfully, there are various ways you can make stickers. You can design them in digital format (e.g. printables) or make physical stickers (e.g., physical prints) before selling them.


When using the digital method, you’ll need a website where you can upload your designs. Once you’ve been approved, you can freely upload your designs.

Digital stickers are extremely convenient. Plus, they’re usually safer than physical stickers because you won’t lose money when your digital stickers aren’t doing well in sales.

Physical prints

An alternative to creating digital stickers is making physical stickers, which you can either sell on your website or bring to physical locations to sell.

Sellers who use the latter option usually create their sticker inventories at home or in their offices before selling their stickers in a public location.

Which Cricut makes stickers?

Cricut, which is a brand of die-cutting machines (also known as cutting plotters), is used for various arts and crafts projects, including sticker making. Many Cricut machines, such as the Cricut Maker 3, the Cricut Joy, and the Cricut Explore 3, are ideal for making stickers and they all have their own particular strengths.

Cricut Maker 3

Considered by many to be one of the best — if not the best — cutting machines for making stickers, the Cricut Maker 3 is fast, with top speeds of 8 inches per second.

In addition, the design software, which is basically made up of dragging, dropping, and resizing functions, is extremely user friendly.

With this machine, you can make stickers ranging from small aesthetic stickers to large vinyl stickers up to 12 feet in length. With its speed, ease of use, and flexibility, the Cricut Maker 3 is simply a no-brainer for many sticker makers and sellers.

Cricut Joy

For sellers on a tighter budget, the Cricut Joy offers many of the same features as the Cricut Maker 3 but at a fraction of the cost.

The machine’s tiny size and portability makes it easy to carry around, and it also saves you a good chunk of money by reducing material waste.

 If you have stickers in bulk, you can rely on the Cricut Joy machine, which can cut up to 20 feet in length, to get the job done.

Cricut Explore 3

Another budget-friendly machine, the Cricut Explore 3 is the newest machine in the Explore series. It’s durable and you can easily upgrade your machine to get all the latest features if you opt for smart materials for your sticker making.

Trademarks of the Cricut Explore 3 include high accuracy, bulk cutting with smart materials, ability to cut up to 12 feet in length, and 400g cutting strength.

How do you ship stickers?

Packing and shipping your stickers is a fairly simple process. Here are all the steps:

  1. Cut out wax paper. To determine the appropriate size, place the sticker on the wax paper, making sure you leave margins on all sides of the sticker so you can fold over the edges. Once you’ve gotten the right width, cut out the paper.
  2. Fold your wax paper around the sticker. With the sticker face down on the paper, fold the paper’s edges around the sticker. If you’re packaging many stickers instead of one, the process is exactly the same. It’s just that instead of one sticker, you’re packaging multiple stickers.
  3. Tape the wax paper with scotch tape. After folding the wax paper, tape the loose edges around the sticker shut using scotch tape.
  4. Address and decorate your envelope. Either print your shipping label onto your envelope or write the customer’s address and your return address on it with a pen. Of course, don’t forget to place a stamp. Since you’re in the arts and crafts business, don’t be afraid to get a little creative by, for example, drawing designs or writing brief, personalized notes for your customers.
  5. Place your sticker packet inside the envelope and seal it. After that, you’re ready to put the envelope in your mailbox and bring some joy to your customer!

If you’ve ever been curious about how to ship stickers, you’ve probably watched YouTube videos of sellers using elaborate sticker packaging. The packaging setups look great, but they can be expensive and time consuming. As a beginner, you might feel pressured to do the same type of packaging for your stickers. But you don’t have to.

The good news is that your packaging doesn’t have to be that complicated. Simple, low waste, and cheap packaging should do the trick, and you can find packaging materials in almost any grocery store. In fact, you probably already have some or all of the required materials lying around at home.

Related: 25 Best Ways to Make Money Drawing

Packaging materials to ship stickers

Here’s what you’ll need to package your sticker orders:

  • Scotch tape – This is used to seal the edges of the wax paper after you’ve folded it around the stickers.
  • Scissors – You’ll need this to cut the wax paper.
  • Wax or parchment paper – The purpose of the paper is to serve as protection or as a barrier to make sure the sticker is safe and dry inside the envelope.
  • Envelope – Since you can’t mail stickers in a wax paper packet, you’ll have to use an envelope. For most stickers, a 6 ¾-size envelope should work, but for larger ones, you may need a larger envelope.
  • Stamp or shipping label – You can ship your stickers by using a USPS forever stamp, which costs $0.58. If you’re selling on Etsy or eBay, you can purchase your shipping labels on those sites and print the labels onto your envelope. This option saves time because you don’t have to write the addresses by hand.
  • Pen – You’ll only need this if you’re not using shipping labels. But you can also use a pen to write short personalized notes for your customer. Personalization can go a very long way, so use that pen to your advantage.

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