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Starting your own Etsy shop can be a seriously good way to make money online. But even if you search the platform for just a few minutes, you’ll see there’s basically an infinite number of Etsy shop ideas on there. So which one should you go for yourself?

Well, the best part about starting an Etsy site is that the sky is the limit. This platform was specifically designed to showcase the unique, the handmade, and the one-of-a-kind. 

So if you’re feeling stumped as to what your Etsy shop should sell, don’t worry! I’ve got you covered with a list of potential small business ideas for Etsy.

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Best Etsy shop ideas

Here are over 60 Etsy shop ideas consisting of some of the best things to sell on Etsy to make great money:

1. Vintage finds

Do you have a knack for finding hidden gems at thrift stores or garage sales? If so, then selling vintage items might be the perfect fit for your Etsy shop! You can source items from your own collection, or scour local flea markets and antique shops for pieces to sell.

This is a great option if you don’t want to have to make items from scratch and would rather focus on curating a selection of unique items. Plus, vintage items are always in style and there’s a huge market for them.

Make sure to clean and repair any damaged items before listing them for sale. Just because the items are used doesn’t mean they can’t be in pristine condition.

2. Textiles

If you’re good at creating designs, why not start a textile shop to make money on Etsy? This involves printing creative designs onto fabric, which can then be used to make a variety of items like clothes, bags, and home decor.

This is a great option if you’re creative and have an eye for design. You’ll need to invest in some quality printing equipment or connect with a textile printer, but other than that, the sky’s the limit when it comes to textile design.

People are always using fabrics to make new things, so there’s always a demand for fresh and unique designs.

3. Upcycled/repurposed items

Do you know how to upcycle or repurpose old items? If so, then this might be the perfect idea for your Etsy shop. You can take something that’s seen better days and give it new life.

Some examples of upcycled or repurposed items include turning old clothes into new pillows or bags or repurposing mason jars into vases or storage containers.

This is a great option if you’re creative and resourceful. Plus, it’s a sustainable option since you’ll be giving new life to items that would otherwise be thrown away.

furniture being upcycled as one of the best Etsy shop ideas

4. Handcrafted jewelry

Jewelry is the most popular category on Etsy and there are always plenty of buyers looking for unique and handmade pieces. If you’re good at making jewelry, then this might be the perfect Etsy shop idea for you.

You can make all sorts of jewelry, from dainty and delicate pieces to bold and statement-making items. The sky’s the limit when it comes to design, so get creative!

5. Art prints

If you’re an artist, you know how hard it can be to sell your work through craft fairs, galleries, or social media accounts. Etsy provides an additional avenue to sell your work and reach new buyers.

You can create art prints of your original paintings or drawings and sell them through your Etsy shop. This is a great option if you’re looking for an easy way to get your work out there.

Most artists use high-quality paper and pigment-based inks to create long-lasting art prints that will stand the test of time and warrant high reviews.

6. Original artwork

In addition to selling prints of your creative art, you can also sell originals on Etsy. There’s a big market for people looking for one-of-a-kind paintings and drawings, and many people will pay your asking price if they fall in love with your work.

This is a great option if you want to get the most money for your work, but keep in mind that it’s also a big risk since you won’t have a copy of your artwork. Make sure to package originals securely and ship them with insurance to protect yourself from any damage or loss.

woman creating digital artwork for her Etsy shop idea

7. Digital planner pages

Plenty of people use digital planners these days to keep track of their tasks, appointments, and goals. If you’re good at designing planner pages, then this might be the perfect Etsy shop idea.

You can create a variety of digital planner pages, from monthly calendars to weekly spreads to daily task lists. This is a great option if you’re creative and have an eye for design. Plus, it’s a great way to earn some passive income since you can sell your digital planner pages again and again.

There’s always a demand for new and unique digital planner pages, so this is a great option if you’re looking for something that will sell well on Etsy.

Find out more: Selling Printables on Etsy: The Ultimate Guide

8. Handmade soap

If you’re good at making handmade soap, then this might be the perfect option for your Etsy shop. You can create a variety of soaps, from scented to hypoallergenic and unscented and sell them through your Etsy shop.

You can also create colorful swirls, and add essential oils, or even flower and herb petals to your soaps to give them a unique look and smell. This is a great option if you’re creative and enjoy working with natural ingredients.

Plus, handmade soap makes a great gift, so you can expect to see a lot of orders during the holiday season.

9. Cricut designs

A Cricut is a small, electronic cutting machine that can be used to create a variety of designs and projects. You can use a Cricut to create vinyl stickers, greeting cards, t-shirts, and more.

One of the best small business ideas for Etsy is to create and sell Cricut designs. This is a great option if you’re creative and have an eye for design. Plus, it’s a great way to earn some passive income since you can sell your Cricut designs again and again.

You can sell a single design or sell bundles, depending on what you think will appeal to your target market. There are plenty of Etsy shop ideas with a Cricut, so do some research on Etsy to stimulate your creativity.

woman creating art for her small business idea for Etsy

10. Natural beauty products

This is a bit of a specialty market, but there is a very high demand for natural beauty products. People are waking up to the reality that their health is being negatively impacted by the toxic ingredients in many conventional beauty products.

As a result, they’re turning to natural alternatives that are made with safe, non-toxic ingredients. If you’re good at making natural beauty products, then this might be the perfect option for your Etsy shop.

You can create a variety of natural beauty products including moisturizers, serums, scrubs, and more. This is a great option if you’re creative and enjoy working with natural ingredients.

11. Candles

If you’ve noticed, nearly everyone has candles in their home. But unfortunately, their designs aren’t very inspired. This means that making candles to sell from home presents a huge opportunity for an Etsy shop idea that will let you create unique candles that people will love.

You can make the candle wax itself, or purchase premade candles and decorate them with your own designs. Some people even melt items such as crayons, pieces of plants, or crystals into candles to give them an elevated and unique style.

Another great reason to sell candles on Etsy is that they sell for a lot of money, so there’s a potential to make a good profit in this niche.

candles as one of the best easy Etsy business ideas

12. Phone cases

People love to personalize their phones with unique phone cases. If you’re good at making phone cases, then this might be the perfect option for your Etsy shop. You can create a variety of phone cases, from clear to patterned to solid-colored.

You can even create customized phone cases. People love images of their family, their furry friend, or a customized phrase on their phone since they look at them so frequently.

Make sure to print designs onto cases that are high-quality so that your customers will be happy with their purchase.

You’ll also want to keep in mind that phones are regularly updated, so you’ll need to update the case models as well.

13. Home decor items

This is a hugely popular category on Etsy since people love to personalize their homes. If you’re good at making home decor items, then this could be a great option as an Etsy shop idea.

You can create a variety of home decor items, from wall art to rugs to pillows. Items for the bathroom are also popular, such as shower curtains and towels. You could also consider keeping this part time by focusing on the holidays, with there being plenty of Christmas crafts to sell on Etsy to make serious money for those months.

One of the best things about selling home decor items is that you can find a design for nearly any taste. You can also create customized pieces for people who want something truly unique.

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14. Handmade furniture

If you have woodworking or carpentry skills, they can be extremely valuable on Etsy. Custom and handmade furniture can sell for 7 figures on the site and is one of the most popular high-end products that can be bought on the site.

Of course, there are other more accessible furniture items available, such as cushion seats, small side tables, and more. These are still valuable items that can be sold for a good profit.

Just make sure that your furniture is high quality and well-crafted, as people will be spending a lot of money on these pieces. Well-insured shipping is also a must when selling furniture on Etsy.

You may also be interested in: Ultimate Guide to Flipping Furniture for Beginners

15. Dishes/glassware

This is another popular category on Etsy, as people love to personalize their homes with unique dishes and glassware. You can get a company to etch designs into glasses or you can hand paint them yourself.

You can also find unique dishes at flea markets or antique stores and sell them in your shop. Just make sure to clean them thoroughly before listing them for sale.

People are also interested in buying dish sets, so if you have a set of matching dishes, this could be a great option to sell in your Etsy shop.

colorful dishware

16. Coloring pages and books

If you love to color or doodle, then this could be a great Etsy shop idea. You can create coloring pages or even coloring books either for kids or adults, with the latter being a massively growing niche in recent years.

This is a really popular category and people love being able to use these pages therapeutically to relax. You can also add in fun elements such as affirmations or positive quotes to your coloring pages.

You’ll need to be able to create high-quality images that can be printed clearly. You can also create digital files that people can print out themselves.

17. Wedding dresses

Seamstresses and those with sewing skills can create beautiful wedding dresses for Etsy shops. This is a high-end item, so you’ll need to make sure that your dresses are well-made and of the highest quality.

You can also offer other wedding services such as veil creation or alterations. This service can bring in a lot of income and create a popular brand that people will come back to again and again.

18. Toys

Toys are always popular, especially if they’re handmade. If you have skills in woodworking or sewing, you can create a variety of toys for your Etsy shop.

You can make stuffed animals, dolls, action figures, and more. You can also create customized toys for people who want something specific.

Just make sure that your toys are safe for children and meet all of the necessary safety requirements. Toys that are well-made and durable will be more popular with buyers.

woman packing a teddy bear as her Etsy shop idea

19. Holiday items

Seasonal Etsy shops are very popular, especially around Christmas time. People love to buy holiday-themed items such as stockings, tree skirts, wreaths, and more.

This Etsy store idea is great for people who want to take a break a few times during the year. You can prepare in the summer and fall, sell products in the fall and winter, and take a break during the spring.

20. Cutting boards

This niche item is a top seller on Etsy. With a few good design ideas, you can create beautiful cutting boards that handmade buyers will love. You can engrave wooden cutting boards with a laser cutter or you can make glass cutting boards.

You can also find creative ways to personalize these cutting boards, such as by adding a family name or special date. Just make sure that your cutting boards are made of high-quality materials and have a smooth surface so they’re functional.

21. Plants

It can be hard to get ahold of most plants, but there are some that are very popular on Etsy. These include succulents, cacti, air plants, and more. If you’re a plant parent and have several growing at home, you could sell clippings in your Etsy shop.

You could also create plant-themed items such as pots, planters, or gardening gloves. Anything that helps people take care of their plants is sure to be a hit. Just make sure that you have good photos and descriptions so buyers know what they’re getting.

plant next to glasses

22. Crochet patterns

If you’re a fan of crochet, then you can sell your patterns on Etsy. This is a great option for people who want to make some extra money without having to put in a lot of hours. You can create patterns for anything from hats and scarves to blankets and toys.

People will need to have some basic knowledge of crochet in order to use your patterns, so make sure to include instructions. You can also create video tutorials to help people along the way.

23. Stamps

Scrapbookers, crafters, and stationery lovers are always searching for new and unique rubber stamps. This is an easy old-school way to copy an item several times over and there is a pretty large market for them on Etsy.

You can use a Cricut machine or a similar product to create your own stamps. You can also find stamps that are no longer in production and sell them as vintage items. Just make sure that you have good photos and descriptions so people know what they’re getting.

24. Psychic and tarot readings

You may be surprised to hear that psychic and tarot readings are an incredibly popular category on Etsy. Thousands of people search for psychics each month now that it’s so easy to connect with them online.

If you have psychic or tarot reading skills, you can create a listing for your services. You can make different listings for different themes, such as birthday readings, love readings, or career readings. You can also offer readings in different formats, such as video chat, audio recordings, or email.

tarot reading as a small business idea for Etsy

25. Party supplies

Just about everyone has to throw a party at some point, so party supplies are always in demand. You can find everything from invitations and decorations to games and favors on Etsy.

If you’re creative, you can even make your own party supplies to add a personal touch to this Etsy shop idea. For example, you could create custom banners, confetti, or cake toppers. You can theme them by color, occasion, or holiday.

You can also sell printable party supplies, such as invitations and thank you cards. Just make sure to list all of the details in your listing so people know what they’re getting.

26. Stickers

Stickers are used for just about anything. Journals, planners, laptops, cars, and even water bottles. They can be big or small, simple or complex. And people love them!

You can find sticker sheets at most craft stores, or you can use a printer to make and sell your own stickers. Test different materialities, as some stickers dissolve after washing while others are durable enough for outdoor use. You can also make die-cut stickers using a Cricut machine or similar product.

Related: How to Make $14,000 a Year Selling Digital Stickers Online

27. T-Shirts

T-shirts are always in style and there’s a shirt for just about every interest out there. You could sell t-shirts with funny sayings, pop culture references, or inside jokes. Or you could sell shirts with your own designs or artwork.

If you’re going to sell t-shirts on Etsy, you’ll need to find a printer that can print your designs onto the shirts. If you personally have screen printing skills, you can also make them yourself.

Make sure to include accurate sizing charts and clear exchange and return policies in your listings. People will need to know that they can get a refund or exchange if the shirt doesn’t fit.

man trying on shirts

28. Mugs

Mugs are another popular item on Etsy. Mugs are great gifts and are common everyday items, so the demand for them isn’t going down anytime soon. They are, however, a seasonal item, and sell most frequently in late fall and winter.

You can print designs onto a mug or if you are skilled in ceramics, you can make and design your own mugs from scratch. If you go the DIY route, just make sure that your mugs are food and dishwasher-safe.

29. Papers

People love beautiful sheets of paper. They use them for special letters, gift wrap, and even to make new art. If you have a knack for choosing pretty papers or even making your own, an Etsy shop selling paper products could be perfect for you.

You can find all sorts of beautiful papers at your local craft store, or even online. If you want to be really unique, look for vintage papers or ones that have special designs.

30. Costumes

There’s a surprisingly limited diversity when it comes to Halloween costumes, so many shoppers flock to Etsy to find something unique.

You can make unique costumes to sell or even create costume patterns that people can use to make their own. If you have a passion for fashion and design, this could be the perfect Etsy shop idea for you.

costumes on a hanger to sell as one of the best easy Etsy business ideas

31. Knitted items

Knitted hats, sweaters, scarves, and even socks are always in style and make great gifts. If you know how to knit or crochet, you can easily create these items to sell in your Etsy shop.

There are all sorts of knitting and crocheting patterns available online, so you can find the perfect design for any item you want to make.

32. Buttons

Buttons are another great item to sell on Etsy. You can have a printer produce them for you or buy a button maker to cut down on costs.

You can make buttons in many sizes and even a few different shapes. You can put artwork, slogans, or anything else you can think of on them.

33. Fonts

If you’re a graphic designer, you know how important fonts can be. If you have a knack for finding or creating unique fonts, you can sell them in your Etsy shop.

This is a great way to make money from your design skills. You can create new fonts or even modify existing ones to create something truly unique.

man writing next to his laptop

34. Washi tape

Washi tape is a type of decorative tape that comes in a variety of colors and designs. It’s perfect for scrapbooking, decorating, and even wrapping gifts.

If you’re looking for a unique Etsy shop idea, consider selling washi tape. You can find it online or at your local craft store.

35. Patches

Embroidery patches are a great way to add a personal touch to clothing and other items. If you’re crafty, you can easily make your own patches to sell in your Etsy shop.

Patches can be sewn onto clothing or used to decorate other items like bags and notebooks. You can find a variety of patch designs online or come up with your own.

36. Crystals

Sourcing crystals and selling them in your Etsy shop is a great way to make money. You can find crystals online or at your local gem show.

To get started, you’ll need to learn about the different types of crystals and research which ones are popular in order to price them correctly. You can also find a variety of crystal jewelry-making supplies online.

37. Sage bundles

Sage bundles are beautiful and unique. They are often used for smudging, which is a ceremonial practice used to cleanse a space or person of negative energy.

If you’re interested in selling sage bundles, you can find them online or at your local metaphysical store. You can also make them yourself by drying botanicals and tying them together with string.

sage bundles as an Etsy shop idea

38. Business consultations

If you have a business or marketing background, you can offer your services as a business consultant. This is a great way to make money and help people grow their businesses.

You can offer your services in person or online. You’ll need to create a portfolio of your work and list your rates on your Etsy shop.

39. Baby Clothes

Baby clothes are always in demand, so selling them is a great Etsy shop idea in order to make money. You can find baby clothes at thrift stores, garage sales, or make your own.

The fun thing about making clothes for babies is that they’re often much more creative than adult clothes. You can find a variety of sewing patterns online or come up with your own.

smiling baby

40. Nursery prints

Nursery prints are a popular item to sell on Etsy. Since parents like to theme their newborn’s rooms, you can create sets of artwork that are cohesive and go well together. This also increases your per-order value.

41. Recipes

Do you have a passion for cooking and think that others would love your recipes? If so, you can sell them in your Etsy shop.

This is a great way to make money and share your love of food with others. You can create a cookbook or sell individual recipes. You can sell a physical cookbook, a digital one, or both.

42. Slime

This gelatine-based substance has taken the internet by storm. Kids and adults alike love playing with slime, and it’s a great way to relieve stress. This also means that this could be one of the best Etsy shop ideas for 12 year olds.

If you want to sell slime in your Etsy shop, you’ll need to find a recipe that works well and is safe for people of all ages. You can also add food coloring, glitter, and other decorations to make it your own.

girl making slime as one of the best Etsy shop ideas for 12 year olds and younger

43. Pet outfits

If you love animals and have a creative flair, you can make and sell pet outfits as a super cute Etsy shop idea. This is a great way to show off your sewing skills and make some extra money.

You can make bows, ties, shirts, sweaters, and even Halloween costumes for cats and dogs.

44. Kid-friendly shops

Etsy shop ideas for kids and teens include making and selling toys, art, and clothes. Starting a store with a young one is a great way to make money as a 13 year old (or younger) while also teaching your child about entrepreneurship and the value of hard work.

It’s also a fun way to bond and make some extra money. You can help your child choose a name for their shop, design their logo, and list their products.

Related: 73 Legit Ways to Make Money as a Teen

45. Nail art designs

Nail art is a popular trend, and you can make money by selling your designs in your Etsy shop. You’ll need to purchase supplies like decals, and rhinestones or work with a manufacturer to make your own.

46. Budget Sheets

Budget sheets are a great way to help people save money. You can create a variety of budget sheets to suit different needs.

You can sell physical or digital budget sheets. If you sell physical budget sheets, you’ll need to print them out and ship them to your customers. If you sell digital budget sheets, you can deliver them electronically.

person working on her budget

47. Coins, baseball cards, and other collectables

One of the best easy Etsy business ideas is to sell collectables. This can be anything from coins and baseball cards to stamps and figurines.

There are so many things that people collect, so you’re sure to find a niche that you’re passionate about. The key is to find items that are in demand and in good condition.

Find out more: 15 Best Places to Sell Baseball Cards Online and Near You

48. Signs

Signs are a popular item to sell on Etsy. You can make signs out of wood, metal, or any other material you have access to.

You can make signs for homes, businesses, events, or anything else you can think of. The sky’s the limit when it comes to sign-making.

49. Kits

Especially when gift shopping, people love kits that contain a variety of items. This makes it easy for people to give others exactly what they need without having to put together a bunch of individual items.

You can sell kits as an Etsy shop idea for all occasions, including birthdays, Christmas, and weddings. You can also make themed kits, like a self-care kit or a gardeners’ toolkit.

50. Bath bombs

Bath bombs are popular and can be fun to make. They make for a relaxing bath and can be made with a variety of ingredients.

You’ll need to find a recipe that works well and is safe for people of all ages. You can also add food coloring, small herbal pieces, and other decorations to make them special and unique.

51. Public domain art packs

If you don’t personally feel creative enough to make your own art to sell, you can curate public domain art packs to sell in your Etsy shop.

This involves finding artwork that is no longer copyrighted and putting together a cohesive collection to sell. You can find public domain art online or at local libraries.

woman working on laptop on her Etsy shop idea

52. Jar labels

Jar labels are a great way to add a personal touch to your home-canned goods. You can design your own labels or find pre-made ones to sell in your Etsy shop.

In order to make your own, buy sticker paper and use a cutting machine to create custom shapes. If you choose to buy pre-made labels, make sure to find ones that are high quality and made from durable materials.

53. Puzzles

Puzzles are a beloved pastime and people still love working on them. However, many puzzle images are uninspiring. You can partner with a printing company and use interesting art and designs to create fresh new puzzles.

To get started, find a printer that offers high-quality printing and cutting services. You’ll need to design your puzzles and have them printed on cardstock or another type of thick paper. Once you have your printed puzzles, cut them into pieces and package them for sale.

54. Customized board games

This is a great Etsy shop idea for people who love board games and are creative. You can design your own board game or customize an existing one.

You’ll need to find a printer that offers high-quality printing and cutting services. You’ll also need to create the game components, like the board, pieces, cards, etc. Once you have everything, you can package and sell your game.

board game pieces

55. Flash cards

Flash cards are a great way to learn new information or review for exams. You can create your own flash cards or find existing ones to sell in your Etsy shop.

To make your own, you’ll need cardstock, a printer, and some kind of cutting machine. Once you have everything, you can design your cards and print them out. Then, cut them into individual cards and package them for sale.

56. Hand-drawn maps

If you love to travel or are a talented artist, you can sell hand-drawn maps in your Etsy shop. This is a great way to share your love of travel with others.

To get started, find a printer that offers high-quality printing and cutting services. Once you have your printed map, use a pen or pencil to draw in the details. Then, cut it into individual pieces and package it for sale.

57. Bullet journal pages

A bullet journal is a notebook where you can track your to-dos, goals, and ideas. It’s a great way to stay organized and keep everything in one place. You can also use them to doodle, get creative, and invent your own journal page.

People love to purchase bullet journal pages because they’re a great way to get started with the hobby. You can find pre-made pages or design your own. Once you have your pages, cut them into individual pieces and package them for sale.

woman writing

58. Luggage tags

Luggage tags are a great way to personalize your belongings and make them easy to spot. You can find pre-made tags or design your own.

If you choose to design your own, you’ll need cardstock, a printer, and some kind of cutting machine. You’ll also need to use a graphic design program like Can

59. Website themes

If you’re a web designer, you can sell your website themes in your Etsy shop. This is a great way to make money from your hobby. 

Each theme can be custom modified for customers if you want to upsell them.

60. YouTube brand kits

If you’re a YouTuber expert with design skills, you can sell customized branding kits on your Etsy shop. This would consist of a watermark, banner, and logo that people can use to brand their YouTube channel.

You’ll need to create the designs in a graphic design program like Photoshop or Illustrator. Once you have everything, you can package it for sale.

How to come up with ideas for my Etsy shop’s name?

In order to come up with a great name for your Etsy shop, generate as many ideas as possible. Do this by writing whatever comes to mind and utilizing online tools to help you brainstorm. After coming up with a list of ideas, narrow it down to your top three favorites and then see if it’s available on Etsy.

The best names for an Etsy shop let you know what the shop sells and aren’t too long. They often include puns, alliteration, or rhymes. Creating a logo is another important part of your Etsy store and will showcase your shop’s name, so make sure you design the two elements together.

How much does it cost to set up an Etsy shop?

Luckily, it’s free to set up an Etsy shop. However, there are costs associated with running an Etsy shop, such as listing fees, transaction fees, and payment processing fees. Each item listed will cost 20 cents upfront and all other fees will occur after a sale has been made.

Additionally, if you plan to sell physical goods, you’ll need to factor in the cost of materials and shipping. To get started, all you need is a valid email address and a credit or debit card. Once you sign up for an Etsy account, you can start creating your shop.

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About the author

Anna is the founder of LogicalDollar and a personal finance expert, having been seen in Forbes, HuffPost, Reader’s Digest, MSN Money, Yahoo! Finance, CreditCards.com and many more. She’s committed to helping others get on the path to financial freedom using the experience gained from turning $60,000 in debt into a thriving investment portfolio. Find out more.